Tea Ceremony
When Alex discovered that every cup of tea is a wonderful adventure, he fell in love with tea. His passion is to promote tea in the way that everyone can have perfect tea experience. Alex is a certified Tea Artist in Taiwan. He is also a Master’s student at National Chung Hsing University (NCHU, Taiwan) concentrating in tea research from the cultural and art perspectives.
Alex enjoys Taiwanese Oolong tea the most, and he also like black, green, white and dark. Then when Alex got certified as Tea Artist, he started to expand his horizons. He participated in different sensory tasting sessions, organized tea parties with friends who enjoy tea, visited tea gardens in different parts of Taiwan to get a strong understanding of the traditional styles of orthodox tea production. He hosted tea ceremonies for international guests who visited NCHU. He also learnt making tea wares from ceramic artists, and took classes in flower arrangements for tea ceremony. Many of his favorite memories include tea.
Alex mission is to promote Taiwanese tea and tea culture. Apart from providing tea educational sessions for the international students at NCHU, he also made two trips to India for the exchange programs with universities and tea associations in India. Being inspired by the active participation of the Indian guests, Alex decided to set his research to find out how Taiwanese tea ceremony affect consumer’s multi-sensory and emotional experience, and how these experiences affect their behavior intention on Taiwanese teas.
Alex retired in his early 50’s and went back to school to pursuit for his second career. His undergraduate and MBA educations prepared him to work in international business development for over 26 years. He has worked in different capacities such as international business-to-business marketing, operations management, and supply chain management.
Alex believes that Taiwanese teas are precious gems that are just waiting to be discovered. His past working experience and his passion in tea would prepare him to promote Taiwanese tea and tea culture in the global market.
We organize tea ceremony for different occasions: for wedding, festivals, farewell, seasons, conference, etc.
During a formal tea ceremony, we decorate the venue, set up reception area to welcome our guests, hire a musician to play music, serve tea with tea cakes.
During a conference on NCHU 100th Anniversary, we present tea ceremony to our international guests.
Come Join us on ZOOM!!
International Student Association is inviting you to a scheduled Zoom meeting.
Topic: ISA Tea Ceremony Time: Apr 17, 2020 05:00 PM Central Time (US and Canada)
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Meeting ID: 383 963 162
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